Master of Arts (Mass Communication)

Providing industry with skilled and trained media professionals adept in the field of Journalism and Mass Communication

Duration (in months): 24 (Online and Open and Distance Learning)

Eligibility:Graduate from any recognised University/ Institution of National Importance with a minimum of 50% marks or equivalent grade (45% Marks or equivalent grade for Scheduled Caste/ Scheduled Tribes).

Medium of Instruction: English

Programme Pattern :Semester

Course and Specialization : Annexure A

Fee :

	Academic Fee p.a	Institute Deposit	Total
Indian Students	INR 50,000	-	INR 50,000
International Students	INR 50,000	-	INR 50,000
Fee Concession Rs 10,000 fee concession for one time payment of the full time programme fee.

Assessment :All courses will have 30% internal component and 70% component as external (University) examination.

Standard of Passing :The assessment of the student for each examination is done, based on relative performance. Maximum Grade Point (GP) is 10 corresponding to O (Outstanding). For all courses, a student is required to pass both internal and external examination separately with a minimum Grade Point of 4 corresponding to Grade P. Students securing less than 40% absolute marks in each head of passing will be declared FAIL. The University awards a degree to the student who has achieved a minimum CGPA of 4 out of maximum of 10 CGPA for the programme.

Award of Degree :Master of Arts (Mass Communication) will be awarded at the end of semester IV examination by taking into consideration the performance of all semester examinations after obtaining minimum 4.00 CGPA out of 10 CGPA.

Online (OL) and Open Distance learning (ODL)
Programme Structure

Catalog Course Code	Course Title	Credit	Total Marks
Semester : I
T5546	Mass Communication Theory	3	150
T5004	Perspective on Indian Media	4	200
T5682	Introduction to Advertising Industry and Advertising Management	3	150
T5167	Introduction to Audio-Visual Communication	2	100
T5081	Introduction to Public Relation Industry	3	150
T5691	Creative Writing	3	150
T5697	Media Research Methods	2	100
		20
Semester : II
T5010	News Reporting and Editing for Print Media	3	100
T5157	TV News Production	2	100
T5999	Keys Concepts in India FIlm Studies	4	200
T4585	Introduction to Event Management	3
T5138	Fundamentals of Advertising Creative and Copywriting	2	100
T5801	Project-I	6	300
		20
Semester : III
T5029	Online Journalism	3	150
T5028	Media Laws, Ethics & Policies	3	150
T5099	Corporate Communication	3	150
T5979	Advertising and Society	2	100
T5463	Advanced Research Methodology	3	150
D4081	Project	6	150
		20
Semester : IV
T5021	The Business of Media	3	150
	Digital Humanities: Media and Communication in the Digital Era	2	100
T5022	Film Appreciation	3	150
T5703	Dissertation	12	600
		20
	Total	80