Providing industry with skilled and trained media professionals adept in the field of Journalism and Mass Communication
Duration (in months): 24 (Online and Open and Distance Learning)
Eligibility:Graduate from any recognised University/ Institution of National Importance with a minimum of 50% marks or equivalent grade (45% Marks or equivalent grade for
Scheduled Caste/ Scheduled Tribes).
Medium of Instruction: English
Programme Pattern :Semester
Course and Specialization : Annexure A
Academic Fee p.a
International Students (Under EVBAB)
Assessment :All courses will have 30% internal component and 70% component as external (University) examination.
Standard of Passing :The assessment of the student for each examination is done, based on relative performance. Maximum Grade Point (GP) is 10 corresponding to O (Outstanding).
For all courses, a student is required to pass both internal and external examination separately with a minimum Grade Point of 4 corresponding to Grade P. Students
securing less than 40% absolute marks in each head of passing will be declared FAIL. The University awards a degree to the student who has achieved a minimum
CGPA of 4 out of maximum of 10 CGPA for the programme.
Award of Degree :Master of Arts (Mass Communication) will be awarded at the end of semester IV examination by taking into consideration the performance
of all semester examinations after obtaining minimum 4.00 CGPA out of 10 CGPA.
Online (OL) and Open Distance learning (ODL) Programme Structure
Catalog Course Code
Internal Marks (Formative Assessment)
External Marks (Summative Assessment)
Semester : I
Mass Communication Theory
Perspective on Indian Media
Introduction to Advertising Industry and Advertising Management
Introduction to Audio-Visual Communication
Introduction to Public Relation Industry
Media Research Methods
Semester : II
News Reporting and Editing for Print Media
TV News Production
Keys Concepts in India FIlm Studies
Introduction to Event Management
Fundamentals of Advertising Creative and Copywriting
Semester : III
Media Laws, Ethics & Policies
Advertising and Society
Advanced Research Methodology
Semester : IV
The Business of Media
Digital Humanities: Media and Communication in the Digital Era